Press
Lice removal: Recession-proof
February 8, 2009
By Karen Goldberg Goff
http://washingtontimes.com/news/2009/feb/08/lice-removal-businesses-crop-up-across-the-country/
When word got out that Amy Goldreyer was in the know, frustrated moms began to seek her out - on the phone, by her car at her children's school, through friends of friends.
"I hear you are the 'Hair Whisperer,' " one woman said to her. From there, a business with a catchy name was born.
The Hair Whisperer is a nice name for an unappetizing - but booming - business. Ms. Goldreyer, who lives in Brentwood, Calif., is a lice-removal expert. Parents hire her (and now her staff of a dozen) to make house calls, meticulously check through children's hair and, if lice are found, treat them with nontoxic products.
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'Super lice' leave parents scratching their heads -
Kids and parenting- msnbc.com
September 10, 2008
By JoNel Aleccia, Health writer
http://www.msnbc.msn.com/id/26627227/from/ET/
Stubborn parasites outsmart drugs - and mortify moms
Three weeks into Maddie Ratcliff's first year of school, the South Carolina kindergartner is already the subject of an unwelcome science experiment: What's the best way to get rid of head lice?
It's a question that has stumped her mother, Brittany Ratcliff, 28, of Charleston, who was horrified to find tiny parasites in her 5-year-old's hair this week - and even more upset to discover that over-the-counter medications wouldn't kill them because the bugs have grown resistant to the poison.
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The
Hollywood Hair Whisperers
March 7, 2007
http://www.raisingkids.co.uk
Only in LA do nit-doctors make house calls
It's a whole different ball game being a parent in
Hollywood. Only in LA would you be able to pick up a phone and call in the
services of a Hair Whisperer, aka Nit Doctor. The company, run by Amy
Goldreyer, was given its name by Amy's script writer husband who came up with
the title because 'it was really hard to find a name that didn’t use the
word lice'.
Hollywood famous parents aren't expected to douse their
children's hair in nit shampoo or comb out lice themselves. Instead, the Hair
Whisperer will make a house call and pick out the nits one by one. Amy doesn't
rate either nit combs or tea-tree oil as a remedy; 'Let's say that, Day One,
you pick out 100 nits,' she says. 'Each day, you have to keep checking your
child's hair for more nits. Shampoo is not enough.'
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Teaching
Movie Moguls to Wipe Drool
March 4, 2007
By Lori
Gottlieb
The New York Times
... At least one baby consultant won't be getting a show
anytime soon. Amy Goldreyer, Hollywood's best-kept secret for lice-related
house calls, said that while she realizes how well known she has become, people
aren't exactly running up to her on the street. Her husband, a sitcom writer,
came up with her business name, the Hair Whisperer, because, she said, ''it was
really hard to find a name that didn't use the word 'lice.' ''
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"The Hair
Whisperer" Comes to the Rescue
February 14, 2007
By Debbie
Alexander
Palisadian-Post
As a mother of three young children, I was sympathetic to
a flurry of e-mails I recently received from parents alarmed about an epidemic
of head lice at Canyon Charter Elementary School. However, until those creepy
crawlers began to hatch in my 7-year-old daughter's hair, I had no idea how
much they could stir up a household.
We were standing outside on a Sunday afternoon when I
looked down and saw them. The sun was shining in just the right spot. 'Oh my
God,' I shrieked. My husband immediately told me to calm down. 'Not so loud,'
he said. 'What is this in her hair?' I said, and quickly lifted up her braids
to check at the nape of her neck. Sure enough, there were more of those
silver-looking things stuck on her hair.
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